There’s very much a trend these days to see a game release as a platform requiring long-term creative support. Is that how you see LBP?

Definitely. We share a pub with Criterion and I’m really interested by what they’re doing with their downloadable content. They’re really supporting Burnout Paradise – with the new bikes and all that stuff, and that’s on the face of it, a traditional game. LBP, on the face of it, is more like a platform – I think it’s going to be up there with the most Platformy of them all! But I think it’s a direction that the whole games industry is going to have to move in – especially as you have people, in times of credit crunch, paying £60, or investing lots of hours of effort. One of the interesting things with the beta was all these people have invested 10-20 hours building levels – that’s an investment they don’t want to lose. It’s really important as an industry that we are more sensitive to that. Before it was like, ship a game and in the next year do a sequel. I don’t think that’s going to be the case in the future, for many games.

So as a team are you prepared for LBP to be your full-time creative pursuit for the next three or four year?

I’d love it! I’ve got only two plans and those are to enjoy my job and ensure the team are enjoying their jobs, so as long as we stay creatively happy within the world of LBP, that will be my ideal scenario. If the audience is tired or the team is tired then we’ll have to find other ways to spice it up. But I would absolutely love for us to be expanding LBP for many years to come.